WORK
MUSIC INDUSTRY
BENCHMOB
Account Coordinator
POWER 106
Intern
While at Benchmob, I worked with one Account Manager to strategize, plan and execute digital marketing campaigns for music artists and festivals. This position entailed collaboration across internal, artist and label teams to craft project rollouts, establish or rebrand artist social pages, and brainstorm on real-life activations. Heavy usage of media creation tools such CapCut, Canva, and Adobe Premiere.
Gathered relevant research for show hosts to use in on air interviews. Created and updated artist profiles on existing and upcoming LiftOff show guests. Wrote and published nightly pop-culture articles under the "LiftOff Show" alias. Acted as liaison with high-profile guests to promote and maintain a positive relationship between station and artist/label teams.
INFLUENCER MARKETING
UNRULY AGENCY
Account Manager
Oversaw a team consisting of four Social Media Coordinators. In this role, I carefully examined the performance of both new and existing trends keep into consideration for informed content planning. Additionally, managed the social media profiles of fifteen influencers within the beauty, fitness, and lifestyle sectors. I was also responsible for editing and designing various forms of content, such as custom videos, graphic flyers, photos, and written copy for online distribution.
Growth Strategist
Served as an account strategist and content producer for a Senior Account Manager, handling up to four accounts simultaneously. In this role, I leveraged social media analytics tools to identify trends and propose strategies for clients to consider. Additionally, I assisted in developing and organizing presentation materials for the Account Manager to present to clients.
IPG MEDIABRANDS,
INITIATIVE
Associate, Communications
Design
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Maintained multimillion dollar budget inputs and company-wide calendars in Microsoft Excel
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Built national audience demographic reports using industry-specific tools and software
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Assisted in quarterly media planning process of national and local campaigns
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Collaborated across multiple departments to ensure timely and accurate deliverables
OTHER MEDIA
The Social Club, LLC
Freelancer/Founder
The Buzz
Anchor
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Research and analyze pop-culture trends to utilize in social campaigns
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Build and design optimized desktop and mobile websites to help entrepreneurs attract ideal clientele
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Plan and execute content calendars across social platforms—Instagram, Facebook, Pinterest
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Consult brands on building and staying consistent with their Brand Identity both online and beyond
The Buzz was a student-run pop-culture centric news show on USC's campus. I wrote for and hosted the show with a team of other students. The show garnered its highest viewership during my time as anchor.
